James
3 min read
May 13, 2024

Key Points:

  • WISMO (Where Is My Order) inquiries can be a major pain point for businesses with high order volumes, hurting customer satisfaction and increasing costs
  • To minimize WISMO inquiries, businesses should focus on proactive communication, real-time tracking, and self-service options
  • Easyship is designed to strengthen brand loyalty and reduce churn with automated, on-brand tracking that keeps customers informed from checkout to delivery

Are you a national brand facing a surge in customer service inquiries about order status? These "Where Is My Order" (WISMO) inquiries can hurt your bottom line and customer satisfaction. Easyship can help you minimize WISMOs with:

Our shipping tools are specifically designed to streamline your fulfillment process and boost customer loyalty.

Impact of WISMO Inquiries vs. How Easyship Can Help
Impact of WISMO Inquiries How Easyship Can Help
Reduced customer satisfaction Proactive communication through shipping notifications
Increased operational costs Real-time tracking and branded tracking page
Decreased operational efficiency Self-service options and clear communication at checkout
Decreased customer loyalty Custom-branded post-purchase experience
Difficulty handling WISMO inquiries Comprehensive knowledge base for the customer service team
Time wasted on courier communication Centralized courier communication handled by Easyship
Unclear customer journey Transparent and detailed information
Lack of data to improve strategies Analytics for improved strategies

Are Rising Customer Expectations Increasing WISMO Inquiries?

Driven by a desire for free, fast shipping with real-time tracking, today's online shoppers expect transparency, speed, and convenience throughout delivery.

Failing to meet these expectations can lead to a surge in WISMO inquiries and hurt customer loyalty. This guide will explore strategies to minimize order status inquiries, aiming to boost customer satisfaction and streamline business operations for better profitability.

Delivery Expectations of Global Online Shoppers: 2022

Statista surveyed over 31,000 respondents worldwide (aged 16+)

Delivery Expectation Percentage of Global Shoppers
Within 24 hours 41
Less than 2 hours 24

Why Minimizing WISMO is Crucial for National Brands

The question known as WISMO is a primary source of customer inquiries that can significantly impact customer service teams and customer satisfaction. For national brands processing thousands of online purchases monthly, effectively reducing WISMO is essential for:

Boosting customer satisfaction:

Online shoppers demand transparency, speed, and convenience. Meeting these customer expectations can reduce WISMO calls and enhances customer loyalty.

Lowering operational costs:

A high volume of WISMO inquiries increases support costs and diverts resources from other essential service areas. Reducing WISMO calls from anxious customers can help lower operational costs, boosting profitability.

Increasing operational efficiency:

Efficient customer communication that automate WISMO requests and proactive delivery notifications reduces the need for customers to contact support, improving overall efficiency.

Developing customer loyalty:

By minimizing WISMO frustrations, national brands can build trust, increase customer satisfaction, and encourage repeat business.

Reduce WISMO Inquiries

4 Key Strategies to Minimize WISMO Inquiries for Customer Service Teams

To effectively reduce WISMO, brands must proactively manage customer expectations and optimize the post-purchase experience. Easyship facilitates these goals with key strategies:

Proactive Communication Through Shipping Notifications:

Easyship's automated responses and delivery notifications at key milestones keep customers informed and diminish the need to contact support.

Real-Time Tracking and Branded Tracking Page:

We offer branded tracking pages, allowing online customers to check their package tracking status without needing to contact the customer service team.

Self-Service Options:

Our enhanced order status page includes delivery status FAQs and self-service options, empowering customers to quickly find answers to common WISMO requests, which helps save time for your support team.

Clear Communication at Checkout:

Easyship sets clear expectations about the estimated delivery date and potential shipping delays at the checkout page, minimizing post-purchase anxiety.

Reduce WISMO Inquiries

Building a Robust Customer Service Framework

While preventative measures are vital, some WISMO queries will still occur. Here's how Easyship equips your customer service team to handle these efficiently:

Comprehensive Training and Knowledge Base:

We provide a tailored onboarding and a detailed knowledge base, so customer service agents can handle WISMO inquiries swiftly and effectively.

Integrated CRM and Order Management:

Real-time access to order and delivery information allows customer support to resolve inquiries efficiently, without relying on multiple channels of communication.

All Courier Communication in One Account:

Easyship streamlines your customer support workflow by handling all courier inquiries, saving your team valuable time.

Enhancing the Customer Journey to Prevent WISMO Inquiries

Managing expectations throughout the shopping and post-purchase stages is crucial. Easyship enhances the customer journey with:

  • Transparent and Detailed Information: From pre-purchase to the post-purchase stage, we ensure clarity at every stage, including tracking links and delivery timelines
  • Data Analytics for Improved Strategies: Analyze customer behavior and inquiry patterns to refine shipping practices and communication strategies, addressing potential WISMO triggers preemptively
Reduce WISMO Inquiries

Easyship: Your Partner in Reducing WISMO Inquiries

Easyship is the all-in-one solution for national brands aiming to streamline fulfillment, reduce costs, and deliver an exceptional customer experience. With Easyship, you can:

  • Stop WISMO Before It Starts: Automated shipping rules and real-time tracking keep customers informed throughout the delivery process, translating to fewer support tickets and happier customers.
  • Boost Efficiency and Profitability: Access the most affordable shipping options through our global network and automated calculations, allowing you to focus on customer satisfaction.
  • Expand Globally with Ease: Our platform integrates seamlessly with your sales and warehouse management systems, supporting international expansion without added complexity.

Transform customer service and operational efficiency with Easyship. By implementing our strategies, you can significantly reduce WISMO inquiries, enhancing customer satisfaction and fostering brand loyalty.

Try Easyship for free today and create a delivery experience your customers love! Easyship can help you minimize WISMOs with:

Reduce WISMO Inquiries

FAQs

What does WISMO mean?

WISMO stands for "Where is my order?".

What is a WISMO ticket?

A WISMO ticket is a customer service inquiry specifically about the status of an order.

Where is my order acronym?

WISMO is the acronym for "Where is my order?"

What are WISMO calls?

WISMO calls are customer service calls where the customer is inquiring about the status of their order.

Where is my order or WISMO?

Both "Where is my order?" and WISMO refer to the same customer service inquiry.

What is a branded tracking page?

A branded tracking page is a webpage hosted by the seller that allows customers to track their order using the seller's branding.

What is WISMO? And How Can Businesses Avoid it?

WISMO stands for "Where Is My Order" and businesses can avoid it by providing proactive communication, real-time tracking, and self-service options throughout the delivery process.

TABLE OF CONTENTS

Key Points:

  • WISMO (Where Is My Order) inquiries can be a major pain point for businesses with high order volumes, hurting customer satisfaction and increasing costs
  • To minimize WISMO inquiries, businesses should focus on proactive communication, real-time tracking, and self-service options
  • Easyship is designed to strengthen brand loyalty and reduce churn with automated, on-brand tracking that keeps customers informed from checkout to delivery
Get Your Ship Together.

By submitting the form, you agree to receive marketing emails from Easyship.

Save up to 91% on Shipping. Try for free.

Effortlessly compare 550+ courier services with one global account. Instant discounts. Start in minutes.

Shipping Internationally? Unsure What Tariffs or Duties Apply?
Try our FREE Tax & Duty Calculator

Trying to stay up to date on the latest cross-border shipping and import requirements? Get an instant estimate of all applicable taxes and duties for every country across 220+ global destinations or sign up and take advantage of our in-built HS Code lookup tool.

Calculate Tax & Duties Instantly (Free Tool)
Ready to Stop Overpaying for Shipping?
Try our FREE Shipping Rate Calculator

Looking for the cheapest way to ship a package? Get an instant shipping quote and compare rates from 550+ courier services across the United States, Canada, UK, Australia, and more. Simply add your package size and delivery location, and you'll find the best deal in seconds.

Calculate Rates Instantly (Free Tool)
Planning Your Campaign?

Get in touch with us now and our shipping consultants can give you a detailed quote and additional info to help with your campaign.

Get in touch
The Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
The Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
Get in touch with our fulfillment experts!

We believe simple pricing is the best pricing. Get a quote with a simplified pricing structure and no hidden fees.

Contact us
Need help fulfilling your crowdfunding campaign?

We provide the necessary tools needed to keep you on budget for shipping and to safely deliver your product to backers around the world.

Learn more
Try our duty & tax calculator!

Need to estimate your shipping duties & taxes? Our calculator can give you an idea of what to expect.

TRY IT NOW
Save up to 91% on Shipping. Try for free.

Compare 550+ courier services with one global account. Start in minutes.

GET STARTED FOR FREE
Get a Free Quote for Your Campaign

Receive a personal cost estimate for your crowdfunding campaign from our trusted global fulfillment partners. Easyship is a certified Indiegogo partner.

GET FREE QUOTE
Looking for great rates from a top courier?

Save up to 74% on UPS shipping rates by shipping with Easyship. You can run a quote and generate your first shipments in literally minutes!

SHIP WITH UPS TODAY
The cheapest way to ship for eCommerce

Get instant access with volume-discounted shipping rates. Save up to 89% off on USPS, UPS, FedEx, and more. Easyship is free for 50 shipments each month.

SIGN UP FREE TO SAVE
Find your perfect fulfillment partner with expert help

Let Easyship connect you to the largest shipping and fulfillment network on Earth. You’ll find trusted partners for all things logistics. Guidance is free from our global shipping experts.

ASK AN EXPERT
Don’t miss our money and time-saving features!

Explore the powerful features that 100K+ merchants use to ship smarter, not harder. Shipping automation, live rates at checkout, live duty and tax – all free to try with Easyship.

EXPLORE ALL FEATURES
Start saving on shipping in seconds

Create your free Easyship account to streamline shipping and save with discounted rates. No hidden fees. No minimums. Just savings.

CREATE YOUR FREE ACCOUNT
Create Your Shipping Policy Free

Use our guided walk-through to build the perfect shipping policy for your eCommerce business.

CREATE YOUR POLICY FREE
Looking to intergrate your Shopify store?

With 550+ pre-negotiated shipping services available with discounts of up to 91%, you can save time & money today when you integrate your Shopify store with Easyship

REGISTER FOR FREE
Use Easyship Free Every Month

Easyship is free to use for 50 shipments every month. You’ll save big on our discounted shipping rates up to 91% off, and save time with smart automation. Signup is fast and free.

CREATE YOUR FREE ACCOUNT
Don’t miss the key steps to fulfillment success

Follow the easy path to fulfillment success. Easyship’s free fulfillment checklist provides a proven step-by-step so you can ship at scale without the guesswork.

VIEW THE CHECKLIST
Ship for less with any courier, guaranteed

Save up to 89% off all shipping rates. Easyship offers the guaranteed cheapest volume-discounted rates on the market from USPS, UPS, FedEx, and 250+ global couriers.

SIGN UP TO SAVE
Don’t miss all our money and time-saving features!

Explore the innovative features that 100K+ merchants use to ship smarter, not harder. Shipping automation, live rates at checkout, live duty and tax – all free to try with Easyship.

EXPLORE FEATURES
Want the cheapest rates?

Register for an Easyship account today and you will gain access to the cheapest rates, instantly.

REGISTER FOR FREE
Watch out for international duty and tax!

What exactly does it cost to ship cross-border? Use the free duty and tax calculator from Easyship to view accurate import costs for any shipment to anywhere.

USE FREE
Protect Your Crowdfunding Budget from Cost Creep

Prices are rising, deliveries are slowing. Get up to speed on the state of crowdfunding shipping with expert Easyship analysis and keep your campaign on budget.

LEARN MORE
Discover the Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 550+ courier services at a glance.

GET A FREE QUOTE
Discover Your Cheapest Way to Ship

Find the guaranteed cheapest shipping in seconds with Easyship’s free shipping rate calculator. Compare discounted rates from USPS, UPS, FedEx, and 250+ global couriers at a glance.

COMPARE RATES FREE
Compare the best rates in seconds

Get an instant estimate of the cheapest shipping rates with our free calculator tool.

GET FREE RATE QUOTES
Save money on every shipment

Save up to 91% off shipping with Easyship’s discount courier rates. Create your free account to save instantly on 550+ courier services, including USPS.

CREATE YOUR FREE ACCOUNT
Ready to ship internationally?

Get help from our global shipping experts on warehousing, global shipping and to connect with our network of trusted 3PLs.

GET FREE SHIPPING TIPS
How’s Your Covid Shipping Policy?

Use our free shipping policy generator to formulate your safest, most customer-friendly shipping policy in seconds.

GET YOUR SHIPPING POLICY
Try Pre-generated Return Labels For Free

Register for an Easyship account today and get 30-days access to a Premier plan with access to Pre-generated Return Labels.

Generate Return Labels Today
Discover the Cheapest Shipping from USPS, UPS® & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
Get Up to Speed On Covid Shipping

Explore our Covid shipping resources to make sure your shipment arrives on time and in good condition.

LEARN MORE
Free Shipping for the Holidays 101

Learn how the leading brands offer free shipping, calculate costs, and ship on a budget for the holidays in our free shipping guidebook.

LEARN MORE
Your Perfect Shipping Policy, Ready in Minutes

Use Easyship’s free shipping policy generator to formulate your perfect holiday shipping policy for returns, tracking, and more. Just follow the prompts and you’re done!

GET YOUR SHIPPING POLICY
Scale Your Growth Internationally With Pro Tips

Learn how to ship internationally without missing a step. Our case studies show you proven tactics for shipping worldwide from Easyship users who did it right.

READ CASE STUDIES
No items found.
Share on:

Related Articles

No items found.