International Ideas Month: Crowdfunding Magic

March is International Ideas Month, a time to encourage creativity, innovation, and the power of ideas. It's a great time to consider what changes you'd like to see and bring your ideas to life! For crowdfunding users, International Ideas Month is a great opportunity to turn ideas into reality, and crowdfunding can be the perfect tool to help make that happen.

Crowdfunding has emerged as a powerful force for entrepreneurs, innovators, and creatives, allowing them to raise funds, test their ideas, and bring their projects to life. Crowdfunding platforms like Kickstarter and Indiegogo facilitate the funding process by connecting anyone with a good idea and a compelling story with backers, supporters, and investors from all over the world.

Are you thinking about starting a crowdfunding campaign for your big idea? Here are 6 easy steps that you can take to help you turn your idea into a reality:

1. Validate Your Idea

One of the biggest challenges that many entrepreneurs face is validating their idea. It's easy enough to be able to come up with ideas, but it's another thing entirely to know whether people are interested in it and willing to pay for it. Crowdfunding can be a great way to test your idea and validate it before you invest a lot of time, money, and resources into it. By launching a crowdfunding campaign, you can gauge interest in your idea, get feedback from backers and supporters, and see if there's a market for your product or service.

2. Choose a Crowdfunding Platform

One of the primary benefits of crowdfunding is the ability to raise funds without having to invest too much money of your own. Crowdfunding allows you to bypass traditional funding sources such as banks, and instead connects you with a community of backers who believe in your idea and genuinely want to support it. There are many crowdfunding sites to choose from so it's important to do your research beforehand. Easyship has partnered with major crowdfunding platforms such as Kickstarter and Indiegogo and has helped to ship some of the most successful campaigns.

Take some time to pick the right crowdfunding platform for you, compare the differences such as Kickstarter vs Indiegogo and find the right choice for you. Once you know which platform you want to use, set yourself a funding goal to ensure you're raising money with a meaningful plan. Knowing the amount of money you actually need to get started and launch your product can help you plan accordingly, whether you only need small amounts of cash to get going or will need a large number of supporters, a funding plan is the key to success.

Related post: Crowdfunding Campaign Fulfillment Guide

3. Build Your Community

The best way to get people involved and raise awareness is by building a strong community where your supporters can become excited by your great idea. While most people may believe that crowdfunding is just about raising funds; it's also essential to build a strong community of supporters around your idea. By engaging with backers and supporters and keeping them up to date, you can create a loyal following that will not only help you raise funds but also serve as ambassadors for your brand, product, or service. Having a loyal community to support you will help you to turn ideas into small businesses and then in time, it can grow much bigger.

4. Consider Your Marketing Plan

Without a good marketing plan, it can be almost impossible to promote your brand online. Crowdfunding campaigns are a great way to test your marketing strategy and help you improve your skills. By creating compelling content, videos, and images that tell the story of your idea, you can see how people respond to your messaging and adjust your approach accordingly. Offer exclusive access to those who get involved early and support your product launch from the beginning. Crowdfunding also provides a platform to test different marketing channels, such as social media, email, or influencer outreach, to see which ones resonate with your audience. By leveraging the power of social media and online networks, crowdfunding campaigns can reach a global audience, making it possible to raise significant funds quickly and efficiently.

5. Ask for Feedback

The best way to find out what people really think of your idea in the early stages is to be direct and ask for feedback. Crowdfunding provides an opportunity to get valuable feedback from backers and supporters. By engaging with your community, you can get insights into what's working and what's not, what features or benefits are most important to your audience, and what challenges or concerns they may have. This feedback can help you refine your idea, improve your product or service, and create a better overall experience for your customers.

6. Choose a Shipping Partner That Can Help You Scale

Easyship is the leading shipping partner for crowdfunding. Having shipped the most successful Indiegogo and Kickstarter campaigns, we've seen it all. Easyship is here to guide you every step of the way to ensure your backers remain happy and you have all the tools you need to ship without stress.

To sum up, International Ideas Month is a great time to celebrate the power of ideas and to explore how crowdfunding can help turn your ideas into reality. By launching a crowdfunding campaign, you can validate your idea, raise funds, build your community, test your marketing, and get feedback. So, if you have an idea that you're passionate about, why not take the leap and launch a crowdfunding campaign today? You never know where your idea might take you!

Find out more and discover how Easyship can help make your crowdfunding campaign a success by visiting our crowdfunding page, and booking a call with one of our experts.