Jules
3 min read
Aug 23, 2021

Key Points:

  • A recent study found that 5-15% of all shipments get lost, damaged, or stolen in transit
  • Show customers how to access their tracking data in purchase confirmation emails
  • Comprehensive tracking data helps put shoppers at ease, but it also helps them resolve delivery issues

In 1979, FedEx created the first system for parcel tracking. Built for quality control, the technology also showed immediate promise for customer service. At rollout, FedEx founder Fred Smith made a statement that would prove prophetic:

“The information about the package is almost as important as the package itself.”

Fast forward 40 years and this statement couldn’t ring any truer. Parcel tracking is now standard with all courier services because online shoppers consider it a basic right. Most online shoppers say they expect the ability to track packages from purchase to delivery.

This makes tracking a cornerstone of customer retention and loyalty for any eCommerce business.

What's Parcel Tracking?

Package tracking is the process of monitoring shipments and providing customers with status updates in real-time. This visibility allows customers to know when, where, and at what time a package will arrive. Critically, delivery delays are also apparent.

Tracking data is accessed via a tracking number or a unique set of letters and numbers assigned to every new shipment by the courier. A tracking number is hyperlinked to the courier website so when customers click the link you or couriers provide, they arrive at their shipment data.

Here are 5 ways to elevate the package tracking experience for maximum customer satisfaction.

1. Share Tracking For All Orders

Tracking is a common courtesy in eCommerce because, well, ship happens. Though couriers are generally reliable, there's no guarantee a package will arrive safely. A recent study found that 5-15% of all shipments get lost, damaged, or stolen in transit.

What happens when the buyer wonders – ‘where’s my order?’ – and lacks an answer? Post-purchase anxiety is very real for shoppers, many of whom doubt the integrity of unfamiliar merchants. If left unchecked, these concerns can fester and erode brand trust. Nearly all (98%) shoppers say that the delivery experience impacts their loyalty to a brand.

Make sure every customer receives tracking information in their post-purchase confirmation email. Doing so helps your brand appear attentive and transparent. With tracking on hand, buyers feel they made a safe purchase and that everything is as it should be.

2. Include Tracking Instructions in Purchase Emails

A seamless experience is the holy grail of eCommerce. You provide shoppers with what they want when they want it before they know they want it.

Show customers how to access their tracking data in purchase confirmation emails. Sure, most shoppers are savvy enough to access a tracking page without help. But you can never be transparent enough. For example, online shopping is new territory for many older customers. A single frustrated customer is enough to illustrate why instructions are a worthy inclusion.

Even sophisticated online shoppers may note the absence of the usual tracking guidelines. After years of online ordering, buyers take an unconscious inventory of your service quality as compared to other brands. It may feel like an unnecessary hedge, but it’s best to lay out a path for customers to follow to the tracking page.

3. Host Tracking on Your Site

Parcel tracking is accessible to customers in various ways, including:

  • Courier websites and apps
  • Third-party websites and apps
  • Your website

Let’s dive into that last option. These days, the eCommerce experience hinges on speed and convenience. The easier it is for customers to do what they want, the more likely they are to hang out with you. When buyers spend time on your site, you build brand loyalty and invite a repurchase.

With Easyship, your tracking links can direct customers to a professionally-designed, logo-branded web page. Rather than pushing customers to a clunky courier site, you can host their tracking data on a streamlined page with your brand logo.

Easyship sources all tracking data in real-time from courier sites for total accuracy. This way, you can give customers a pleasant tracking experience while also generating goodwill and brand recall.

4. Display Delivery Details

Comprehensive tracking data helps put shoppers at ease, but it also helps them resolve delivery issues. If you’re like me, for example, tracking is when you realize you entered the delivery address incorrectly and need to make a correction.

Make sure that key details like the address and delivery date are prominent in your tracking emails and order updates. This is especially important during peak seasons or for rush-delivery shipments with a reduced margin for error.

The estimated date of delivery is especially central to the buying experience. In fact, half of the customers (53%) say they won’t complete a purchase if they don’t know the delivery date. Give customers a shipment snapshot to reassure them that everything is in order.

5. Automate Your Delivery Updates

FedEx tracking was only available by calling a customer service hotline when first released. Customers today, though, expect you to be more proactive with tracking data. One study found that 83% of shoppers expect regular updates on their delivery.

Fortunately, eCommerce platforms and shipping software like Easyship make it easy to automate the notification process. To minimize anxieties, send triggered email notifications at all relevant order stages, including:

  • Order confirmation
  • Order status changes
  • Delivery delays, if applicable
  • Package delivery

With Easyship, you can add branded marketing materials to your tracking updates. This helps you to boost brand recall, repeat purchases, and loyalty at once. Below is a sample order update that includes a branded promotion to entice sales.

The Easyship branding suite helps you maximize each post-sale touchpoint. The research is clear: you’re most likely to sell to existing customers, and when positive sentiment is highest. Customers feel most satisfied when brands share updates. You know buyers will track shipments. So why not capitalize on this experience?

Parcel Tracking Best Practices for eCommerce

We all track our packages. The best eCommerce brands make tracking a breeze for customers and capitalize on post-sale touchpoints to bolster sales, retention, and loyalty.

Want to try Easyship’s enhanced tracking features for free? Easyship is free to use for the first 50 shipments each month. You also get instant access to discounted shipping rates up to 89% off for UPS, FedEx, USPS, and 250+ global couriers. Create your free account today!

TABLE OF CONTENTS

Key Points:

  • A recent study found that 5-15% of all shipments get lost, damaged, or stolen in transit
  • Show customers how to access their tracking data in purchase confirmation emails
  • Comprehensive tracking data helps put shoppers at ease, but it also helps them resolve delivery issues
Get Your Ship Together.

By submitting the form, you agree to receive marketing emails from Easyship.

Save up to 91% on Shipping. Try for free.

Effortlessly compare 550+ courier services with one global account. Instant discounts. Start in minutes.

Shipping Internationally? Unsure What Tariffs or Duties Apply?
Try our FREE Tax & Duty Calculator

Trying to stay up to date on the latest cross-border shipping and import requirements? Get an instant estimate of all applicable taxes and duties for every country across 220+ global destinations or sign up and take advantage of our in-built HS Code lookup tool.

Calculate Tax & Duties Instantly (Free Tool)
Ready to Stop Overpaying for Shipping?
Try our FREE Shipping Rate Calculator

Looking for the cheapest way to ship a package? Get an instant shipping quote and compare rates from 550+ courier services across the United States, Canada, UK, Australia, and more. Simply add your package size and delivery location, and you'll find the best deal in seconds.

Calculate Rates Instantly (Free Tool)
Planning Your Campaign?

Get in touch with us now and our shipping consultants can give you a detailed quote and additional info to help with your campaign.

Get in touch
The Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
The Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
Get in touch with our fulfillment experts!

We believe simple pricing is the best pricing. Get a quote with a simplified pricing structure and no hidden fees.

Contact us
Need help fulfilling your crowdfunding campaign?

We provide the necessary tools needed to keep you on budget for shipping and to safely deliver your product to backers around the world.

Learn more
Try our duty & tax calculator!

Need to estimate your shipping duties & taxes? Our calculator can give you an idea of what to expect.

TRY IT NOW
Save up to 91% on Shipping. Try for free.

Compare 550+ courier services with one global account. Start in minutes.

GET STARTED FOR FREE
Get a Free Quote for Your Campaign

Receive a personal cost estimate for your crowdfunding campaign from our trusted global fulfillment partners. Easyship is a certified Indiegogo partner.

GET FREE QUOTE
Looking for great rates from a top courier?

Save up to 74% on UPS shipping rates by shipping with Easyship. You can run a quote and generate your first shipments in literally minutes!

SHIP WITH UPS TODAY
The cheapest way to ship for eCommerce

Get instant access with volume-discounted shipping rates. Save up to 89% off on USPS, UPS, FedEx, and more. Easyship is free for 50 shipments each month.

SIGN UP FREE TO SAVE
Find your perfect fulfillment partner with expert help

Let Easyship connect you to the largest shipping and fulfillment network on Earth. You’ll find trusted partners for all things logistics. Guidance is free from our global shipping experts.

ASK AN EXPERT
Don’t miss our money and time-saving features!

Explore the powerful features that 100K+ merchants use to ship smarter, not harder. Shipping automation, live rates at checkout, live duty and tax – all free to try with Easyship.

EXPLORE ALL FEATURES
Start saving on shipping in seconds

Create your free Easyship account to streamline shipping and save with discounted rates. No hidden fees. No minimums. Just savings.

CREATE YOUR FREE ACCOUNT
Create Your Shipping Policy Free

Use our guided walk-through to build the perfect shipping policy for your eCommerce business.

CREATE YOUR POLICY FREE
Looking to intergrate your Shopify store?

With 550+ pre-negotiated shipping services available with discounts of up to 91%, you can save time & money today when you integrate your Shopify store with Easyship

REGISTER FOR FREE
Use Easyship Free Every Month

Easyship is free to use for 50 shipments every month. You’ll save big on our discounted shipping rates up to 91% off, and save time with smart automation. Signup is fast and free.

CREATE YOUR FREE ACCOUNT
Don’t miss the key steps to fulfillment success

Follow the easy path to fulfillment success. Easyship’s free fulfillment checklist provides a proven step-by-step so you can ship at scale without the guesswork.

VIEW THE CHECKLIST
Ship for less with any courier, guaranteed

Save up to 89% off all shipping rates. Easyship offers the guaranteed cheapest volume-discounted rates on the market from USPS, UPS, FedEx, and 250+ global couriers.

SIGN UP TO SAVE
Don’t miss all our money and time-saving features!

Explore the innovative features that 100K+ merchants use to ship smarter, not harder. Shipping automation, live rates at checkout, live duty and tax – all free to try with Easyship.

EXPLORE FEATURES
Want the cheapest rates?

Register for an Easyship account today and you will gain access to the cheapest rates, instantly.

REGISTER FOR FREE
Watch out for international duty and tax!

What exactly does it cost to ship cross-border? Use the free duty and tax calculator from Easyship to view accurate import costs for any shipment to anywhere.

USE FREE
Protect Your Crowdfunding Budget from Cost Creep

Prices are rising, deliveries are slowing. Get up to speed on the state of crowdfunding shipping with expert Easyship analysis and keep your campaign on budget.

LEARN MORE
Discover the Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 550+ courier services at a glance.

GET A FREE QUOTE
Discover Your Cheapest Way to Ship

Find the guaranteed cheapest shipping in seconds with Easyship’s free shipping rate calculator. Compare discounted rates from USPS, UPS, FedEx, and 250+ global couriers at a glance.

COMPARE RATES FREE
Compare the best rates in seconds

Get an instant estimate of the cheapest shipping rates with our free calculator tool.

GET FREE RATE QUOTES
Save money on every shipment

Save up to 91% off shipping with Easyship’s discount courier rates. Create your free account to save instantly on 550+ courier services, including USPS.

CREATE YOUR FREE ACCOUNT
Ready to ship internationally?

Get help from our global shipping experts on warehousing, global shipping and to connect with our network of trusted 3PLs.

GET FREE SHIPPING TIPS
How’s Your Covid Shipping Policy?

Use our free shipping policy generator to formulate your safest, most customer-friendly shipping policy in seconds.

GET YOUR SHIPPING POLICY
Try Pre-generated Return Labels For Free

Register for an Easyship account today and get 30-days access to a Premier plan with access to Pre-generated Return Labels.

Generate Return Labels Today
Discover the Cheapest Shipping from USPS, UPS® & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
Get Up to Speed On Covid Shipping

Explore our Covid shipping resources to make sure your shipment arrives on time and in good condition.

LEARN MORE
Free Shipping for the Holidays 101

Learn how the leading brands offer free shipping, calculate costs, and ship on a budget for the holidays in our free shipping guidebook.

LEARN MORE
Your Perfect Shipping Policy, Ready in Minutes

Use Easyship’s free shipping policy generator to formulate your perfect holiday shipping policy for returns, tracking, and more. Just follow the prompts and you’re done!

GET YOUR SHIPPING POLICY
Scale Your Growth Internationally With Pro Tips

Learn how to ship internationally without missing a step. Our case studies show you proven tactics for shipping worldwide from Easyship users who did it right.

READ CASE STUDIES
No items found.
Share on:

Related Articles

No items found.