Jules
3 min read
Jan 16, 2020

Key Points:

  • 71% of consumers are more likely to recommend a brand to other users if their social media interaction with that brand is positive
  • A recent report shows that approximately 90% of marketers have been able to significantly increase the online exposure of the businesses they are promoting by using social media
  • 42% of the world’s population uses social media

In 2019, there were more than 3.4 billion social media users around the world. And, that number is set to grow even more in the coming years. With that in mind, it makes sense that eCommerce retailers should pay attention to strategies that enhance customer acquisition through social media. In the 21st century, social media and eCommerce go hand in hand, so you’d do well to pay attention.

These days, customers are demanding faster, more accurate fulfillment when they shop. Therefore, any retailer that offers this has a better chance of making sales and increasing their revenue. According to a Social Media Barometer report, approximately 87% of businesses believe that using social media goes a long way in helping them stay competitive. That’s why customers and social media should go together when coming up with an effective marketing strategy.

What's the Role of Social Media in eCommerce?

Social media use has been climbing steadily in recent years. And, with more people embracing platforms like Instagram and Pinterest, the relationship between customers and social media doesn’t look like it will end any time soon. That’s why this is a trend your business should take advantage of if you want to stay ahead of the competition. With each social media user spending an average of 136 minutes on their platforms each day, marketers are catching on to the fact that promoting their products through social media channels can grow their business. Connecting with customers through social media can drive significant traffic to your website and help increase sales. This is why social media and eCommerce are inextricably linked.

According to a published infographic, approximately 71% of consumers are more likely to recommend a brand to other users if their social media interaction with that brand is positive. The reverse is true if their experience is negative. Approximately 42% of the world’s population uses social media, while 88% of millennials use social media at least once a day. That’s why approximately 73% of online marketers believe that social media marketing is effective.

How Does Social Media Attract Customers?

But, all of these impressive facts and figures beg the question of how does social media attract customers? The answer is surprisingly simple. A great social media campaign will create brand awareness by putting your brand in front of the right audience. Perhaps more importantly, an effective social media strategy will create a tribe around your products, making them seem like cool and must-have items. All of this will drive customers to your website, which is why you need social media for eCommerce.

Social Media Marketing Strategy

5 Reasons Why Social Media Should be in Your Marketing Strategy

Every business strategy has its benefits, but social media marketing has many. Here are five reasons why you should work toward engaging customers with social media:

  • Ability to Sell to a Larger Audience: A recent report shows that approximately 90% of marketers have significantly increased the online exposure of the businesses they are promoting by using social media. Plus, 75% of organizations report that social media marketing on Facebook, Instagram, Twitter, and LinkedIn drove increased traffic to their website. Customers and social media should be inextricably linked in your mind if you intend to maximize sales.
  • Marketing on Social Media Is Economical: Compared to the massive costs of traditional advertising, marketing your products and services on social media is very economical. Plus, with the ability to target ads to your exact audience, your dollar will stretch further. Engaging customers with social media can actually offer a great value proposition for your business.
  • It Increases Inbound Traffic: Another important effect of connecting with customers through social media is that you see quickly see an increase in inbound traffic. Because ads are so targeted, you’ll find that many people who see the ad find it relevant and click through to your online store or website.
  • It Increases Conversion Rates: Another factor of the social media ads being so targeted is that it generates quality leads. Which, of course, ultimately leads to higher conversions of these leads into sales. That’s why it’s so important to be able to engage customers on these platforms - social media for eCommerce can be a huge growth strategy.
  • Improved Search Engine Optimization: Having your business rank at the top of results on search engine queries is a huge plus for your business. And, social media plays a role in this. Google has even gone so far as to take "social signals" into account while ranking web pages. The more your business is mentioned on social media, the better your site's SEO will be.
Connecting with Customers Through Social Media

How to Reach Customers Around the World with Social Media

Now that you have understood the role and importance of customer acquisition through social media, let’s take a look at how you can effectively reach customers around the world by implementing social media for eCommerce. Some strategies include:

  • Share content with value.
  • Be consistent in your voice and approach.
  • Always answer your customers’ questions.
  • Give your business a human face by interacting with your customers.
  • Create and maintain a dedicated digital portal in the form of a blog or website.
  • Keep your content catchy and compelling.
  • Offer giveaways of your products and services.
  • Build ‘tribes’ around your brand on social platforms like Facebook and Instagram.
Social Media eCommerce
Dynamite Clothing / Instagram

Examples of Great Social Media Marketing in eCommerce

Savvy eCommerce retailers have already figured out that connecting with customers through social media can seriously boost their sales. Here are a few examples of clever companies that have implemented strategies for social media for eCommerce - and how they did it:

  • Fabdog - They used high-frequency retargeting ads on Facebook to drive sales of their matching pajamas for humans and dogs.
  • Wayfair - This homeware online shop showcased their products with Facebook Carousel ads and mentioned the benefits of shopping with them (i.e. discounts).
  • FabFitFun - They used shoppable pins on Pinterest so that customers could click through from the social media platform directly to a landing page to make their purchase.
  • Dynamite - This fashion brand uses short videos on Instagram stories to drive sales of their chic outfits; customers can also swipe up to go to purchase URLs.
  • Babyleggings - They used in-app purchases on Instagram so more customers would buy their cute pants for tots; plus, they offered Instagram-only discounts.
  • Kohl’s - This American retailer started pushing workout videos out through Facebook Live and saw their activewear sales soar.

Leverage the Power of Social Media to Grow your Global Brand

With consumers readily taking to social media for inspiration and purchases, using these platforms in your marketing strategy is a necessity. You need to begin building a strategy for customer acquisition through social media. This is especially because of its many benefits. Of course, an effective social media marketing strategy means you’ll soon be shipping out lots of orders. That’s where Easyship can help you. Sign up for a free account now to start sending those orders around the world.

{{ watch-out-for-international-duty-and-tax }}

TABLE OF CONTENTS

Key Points:

  • 71% of consumers are more likely to recommend a brand to other users if their social media interaction with that brand is positive
  • A recent report shows that approximately 90% of marketers have been able to significantly increase the online exposure of the businesses they are promoting by using social media
  • 42% of the world’s population uses social media
Get Your Ship Together.

By submitting the form, you agree to receive marketing emails from Easyship.

Save up to 91% on Shipping. Try for free.

Effortlessly compare 550+ courier services with one global account. Instant discounts. Start in minutes.

Shipping Internationally? Unsure What Tariffs or Duties Apply?
Try our FREE Tax & Duty Calculator

Trying to stay up to date on the latest cross-border shipping and import requirements? Get an instant estimate of all applicable taxes and duties for every country across 220+ global destinations or sign up and take advantage of our in-built HS Code lookup tool.

Calculate Tax & Duties Instantly (Free Tool)
Ready to Stop Overpaying for Shipping?
Try our FREE Shipping Rate Calculator

Looking for the cheapest way to ship a package? Get an instant shipping quote and compare rates from 550+ courier services across the United States, Canada, UK, Australia, and more. Simply add your package size and delivery location, and you'll find the best deal in seconds.

Calculate Rates Instantly (Free Tool)
Planning Your Campaign?

Get in touch with us now and our shipping consultants can give you a detailed quote and additional info to help with your campaign.

Get in touch
The Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
The Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
Get in touch with our fulfillment experts!

We believe simple pricing is the best pricing. Get a quote with a simplified pricing structure and no hidden fees.

Contact us
Need help fulfilling your crowdfunding campaign?

We provide the necessary tools needed to keep you on budget for shipping and to safely deliver your product to backers around the world.

Learn more
Try our duty & tax calculator!

Need to estimate your shipping duties & taxes? Our calculator can give you an idea of what to expect.

TRY IT NOW
Save up to 91% on Shipping. Try for free.

Compare 550+ courier services with one global account. Start in minutes.

GET STARTED FOR FREE
Get a Free Quote for Your Campaign

Receive a personal cost estimate for your crowdfunding campaign from our trusted global fulfillment partners. Easyship is a certified Indiegogo partner.

GET FREE QUOTE
Looking for great rates from a top courier?

Save up to 74% on UPS shipping rates by shipping with Easyship. You can run a quote and generate your first shipments in literally minutes!

SHIP WITH UPS TODAY
The cheapest way to ship for eCommerce

Get instant access with volume-discounted shipping rates. Save up to 89% off on USPS, UPS, FedEx, and more. Easyship is free for 50 shipments each month.

SIGN UP FREE TO SAVE
Find your perfect fulfillment partner with expert help

Let Easyship connect you to the largest shipping and fulfillment network on Earth. You’ll find trusted partners for all things logistics. Guidance is free from our global shipping experts.

ASK AN EXPERT
Don’t miss our money and time-saving features!

Explore the powerful features that 100K+ merchants use to ship smarter, not harder. Shipping automation, live rates at checkout, live duty and tax – all free to try with Easyship.

EXPLORE ALL FEATURES
Start saving on shipping in seconds

Create your free Easyship account to streamline shipping and save with discounted rates. No hidden fees. No minimums. Just savings.

CREATE YOUR FREE ACCOUNT
Create Your Shipping Policy Free

Use our guided walk-through to build the perfect shipping policy for your eCommerce business.

CREATE YOUR POLICY FREE
Looking to intergrate your Shopify store?

With 550+ pre-negotiated shipping services available with discounts of up to 91%, you can save time & money today when you integrate your Shopify store with Easyship

REGISTER FOR FREE
Use Easyship Free Every Month

Easyship is free to use for 50 shipments every month. You’ll save big on our discounted shipping rates up to 91% off, and save time with smart automation. Signup is fast and free.

CREATE YOUR FREE ACCOUNT
Don’t miss the key steps to fulfillment success

Follow the easy path to fulfillment success. Easyship’s free fulfillment checklist provides a proven step-by-step so you can ship at scale without the guesswork.

VIEW THE CHECKLIST
Ship for less with any courier, guaranteed

Save up to 89% off all shipping rates. Easyship offers the guaranteed cheapest volume-discounted rates on the market from USPS, UPS, FedEx, and 250+ global couriers.

SIGN UP TO SAVE
Don’t miss all our money and time-saving features!

Explore the innovative features that 100K+ merchants use to ship smarter, not harder. Shipping automation, live rates at checkout, live duty and tax – all free to try with Easyship.

EXPLORE FEATURES
Want the cheapest rates?

Register for an Easyship account today and you will gain access to the cheapest rates, instantly.

REGISTER FOR FREE
Watch out for international duty and tax!

What exactly does it cost to ship cross-border? Use the free duty and tax calculator from Easyship to view accurate import costs for any shipment to anywhere.

USE FREE
Protect Your Crowdfunding Budget from Cost Creep

Prices are rising, deliveries are slowing. Get up to speed on the state of crowdfunding shipping with expert Easyship analysis and keep your campaign on budget.

LEARN MORE
Discover the Cheapest Shipping from USPS, UPS & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 550+ courier services at a glance.

GET A FREE QUOTE
Discover Your Cheapest Way to Ship

Find the guaranteed cheapest shipping in seconds with Easyship’s free shipping rate calculator. Compare discounted rates from USPS, UPS, FedEx, and 250+ global couriers at a glance.

COMPARE RATES FREE
Compare the best rates in seconds

Get an instant estimate of the cheapest shipping rates with our free calculator tool.

GET FREE RATE QUOTES
Save money on every shipment

Save up to 91% off shipping with Easyship’s discount courier rates. Create your free account to save instantly on 550+ courier services, including USPS.

CREATE YOUR FREE ACCOUNT
Ready to ship internationally?

Get help from our global shipping experts on warehousing, global shipping and to connect with our network of trusted 3PLs.

GET FREE SHIPPING TIPS
How’s Your Covid Shipping Policy?

Use our free shipping policy generator to formulate your safest, most customer-friendly shipping policy in seconds.

GET YOUR SHIPPING POLICY
Try Pre-generated Return Labels For Free

Register for an Easyship account today and get 30-days access to a Premier plan with access to Pre-generated Return Labels.

Generate Return Labels Today
Discover the Cheapest Shipping from USPS, UPS® & FedEx

Find the guaranteed cheapest rates for any courier in seconds with Easyship’s free shipping rate calculator. Compare discount rates from USPS, UPS, FedEx, and 250+ couriers at a glance.

GET RATE QUOTES FREE
Get Up to Speed On Covid Shipping

Explore our Covid shipping resources to make sure your shipment arrives on time and in good condition.

LEARN MORE
Free Shipping for the Holidays 101

Learn how the leading brands offer free shipping, calculate costs, and ship on a budget for the holidays in our free shipping guidebook.

LEARN MORE
Your Perfect Shipping Policy, Ready in Minutes

Use Easyship’s free shipping policy generator to formulate your perfect holiday shipping policy for returns, tracking, and more. Just follow the prompts and you’re done!

GET YOUR SHIPPING POLICY
Scale Your Growth Internationally With Pro Tips

Learn how to ship internationally without missing a step. Our case studies show you proven tactics for shipping worldwide from Easyship users who did it right.

READ CASE STUDIES
No items found.
Share on:

Related Articles

No items found.