Sweden Shipping & Selling eCommerce Guide

Shipping to Sweden is a great way to boost your eCommerce business, as the country offers a robust economy, tech-savvy population and high Internet usage.

Before you start shipping and selling to Sweden, it’s a good idea to better understand the country’s popular eCommerce marketplaces, regulations and the buying habits of its people. Here’s a quick look at some market insights, popular online marketplaces in the country, what Swedes like to buy online and the rules of regulations of shipping to Sweden!

Desktop Usage Remains Very Popular in Sweden

Sweden is a European country with a population of approximately 9.9 million people and boasts a GDP of approximately $514.5 billion. Its GDP per capita is $51,569 with a projected increase to $58,738 by 2022.

Internet usage is also very high in the country, as 100 percent of people aged 16 to 24, 99 percent of 25 to 34 year-olds, 98 percent of 35 to 44 year-olds, 93 percent of 45 to 54 year-olds, and 84 percent of those over 55 use the web on a daily basis.

Per statistics, there are over six million online shoppers in Sweden who, on average, spend approximately $1,607.98 annually. The number of online shoppers is expected to increase to approximately 7.4 million by 2022, with the average amount spent online to increase to approximately $1,922.11 in the same period.

Approximately 87 percent of eCommerce users in Sweden use desktop computers to make their purchases, compared to just six percent who shop via smartphone and four percent who shop using tablets. Taking this into account, online merchants looking to enter the Swedish eCommerce market should optimize their websites for desktop usage first and foremost.

In addition, the total annual revenue that comes from eCommerce sales across all product categories is approximately $9.6 billion in Sweden, with an expected increase to $14.2 billion by 2022.

Global, Local Online Marketplaces Popular in Sweden

Swedes, like any people, have their own preferred Internet marketplace for online shopping. Here are some of the most popular online marketplaces in Sweden, both locally and globally:

• eBay
• Amazon
• Apple
• Aliexpress
• Asos
• Halens
• Nelly
• Ikea
• Bokia
• Adlibris
• Cdon
• NetOnNet
• Blocket
• Trader
• Elgiganten
• Hemnet
• Viaplay
• Webhallen
• H&M
• Telia
• Biltema

Fashion Top eCommerce Category in Sweden

Before you start shipping to Sweden from the U.S. and elsewhere around the world, it’s important to better understand the online buying habits of Swedes. Here’s a brief look at some of the top product categories in the country and further insights!

• Fashion: In Sweden, fashion currently takes the lead in product sales and accounts for approximately $3.3 billion market share. By 2022, this market share is expected to increase to approximately $4.6 billion.
• Electronics and Media: Electronics and media is the second most popular product category in Sweden. By 2022, this category is expected to bring in approximately $3.1 billion in revenue.

Other product categories that have recorded significant sales in recent years include books, home furniture, health and beauty products and toys. Additionally, most eCommerce users in Sweden prefer to pay through invoices, bank cards and direct bank transactions as their preferred payment methods.

Shipping to Sweden

Just like any country, Sweden has its own import rules and regulations that govern what can and can’t enter the country. Before you start shipping to Sweden using USPS or another courier, be sure to understand what’s restricted and prohibited from entering the country to avoid any unfortunate surprises!

Restricted Items in Sweden:

• Food products without proper documentation
• Soil
• Drugs and medication for private individuals
• Wireless telephones

Prohibited Items in Sweden:

• Alcoholic beverages
• Asbestos fibers
• DMF-containing products
• Prescription and non-prescription drugs
• Copper sulfate-containing toys and games
• Tobacco and tobacco leaves

A more exhaustive list of items restricted and prohibited from entering Sweden can be found here.

For additional information on shipping to Sweden, be sure to check out Easyship’s Sweden page and our Sweden taxes and duties calculator!

Ship to Sweden Today

Sweden is an outstanding opportunity for online merchants thanks to its thriving economy and growing market for eCommerce. Sign up for a free Easyship account today to start taking your eCommerce operations cross-border to Sweden!