10 Essential Benefits of Shipment Tracking Software for eCommerce Businesses

In today's fast-paced world, customers expect instant gratification. After clicking "purchase," they want to know exactly where their package is and when it will arrive. This is where shipment tracking software comes in, a powerful tool that can transform your eCommerce shipping operations and elevate your customer experience.

But just how impatient are today's buyers? Statistics tell the story:

• A 2023 Statista study reveals that 41% of global shoppers expect their online orders within 24 hours, while 24% demand delivery in under two hours!

Meeting these expectations can feel like a race against time. Luckily, shipment tracking software is the latest game-changer. Whether you're a budding entrepreneur or a seasoned eCommerce store owner, implementing this tool effectively unlocks a range of benefits. From finding the cheapest shipping to boosting customer satisfaction!

Top 10 Benefits of Shipment Tracking Software

Shipment tracking software can benefit your business in several ways. It can improve customer satisfaction by providing real-time updates on the status of their orders. It can also help you reduce shipping costs by allowing you to compare rates from multiple carriers and choose the most cost-effective option.

Additionally, shipment tracking software can provide valuable data and analytics that can help you improve your shipping operations. Beyond the benefits mentioned above, shipment tracking software can also help you streamline returns management, strengthen your brand image, and make international shipping easier.

Overall, shipment tracking software is a valuable tool that can help you improve your shipping operations and provide a better experience for your customers. Check out this breakdown of the top 10 benefits below:

1. Enhanced Customer Satisfaction:

We know nothing frustrates customers more than uncertainty about their orders. Shipment tracking software provides real-time updates on every journey stage, from order fulfillment to final delivery.

Customers can access this information through a branded tracking page or receive automated notifications via email or SMS, putting them in control and fostering trust. This transparency leads to fewer inquiries for customer service representatives, reducing their workload and boosting overall customer satisfaction.

2. Improved Efficiency and Productivity:

Manually tracking shipments is time-consuming and prone to errors. Shipment tracking software automates the process, eliminating the need for manual data entry and reconciliation.

This frees up valuable time for your team to focus on other essential tasks, increasing overall efficiency and productivity. Additionally, the software can offer bulk actions for tasks like generating shipping labels or sending notifications, further streamlining your workflow.

3. Reduced Shipping Costs:

Shipment tracking software like Easyship often comes with built-in shipping rate comparison tools. These tools allow you to easily compare rates from multiple shipping companies, ensuring you choose the most cost-effective option for your shipping process. Additionally, some platforms offer negotiated rates with major carriers, further reducing your shipping expenses.

4. Increased Operational Visibility:

Shipment tracking software provides a bird's-eye view of your entire shipping operation. You can easily track the status of all shipments, identify potential delays, and proactively address any issues. This level of visibility allows you to optimize your shipping processes, identify areas for improvement, and make data-driven decisions to enhance your overall efficiency.

5. Streamlined Returns Management:

Returns are an inevitable part of eCommerce, but managing them can be tedious. Shipment tracking software can make this process a breeze. Customers can initiate and track returns directly through the tracking page, eliminating the need for manual processes and phone calls. The software can also provide valuable insights into return trends, helping you identify and address potential product issues or fulfillment errors.

6. Strengthened Brand Image:

Shipment tracking software allows you to customize the tracking experience beyond just a plan old tracking barcode, with your brand logo, colors, and messaging. This creates a seamless and professional experience for your customers, reinforcing your brand identity and fostering trust.

Plus, proactive updates and timely notifications demonstrate your commitment to providing excellent customer service, further enhancing your brand image.

7. Valuable Data and Analytics:

Shipment tracking software captures a wealth of valuable data about your shipping operations. This data can be used to generate detailed reports that provide insights into shipping performance, carrier reliability, customer preferences, and more. By analyzing this data, you can gain actionable insights to optimize your shipping strategy, deliver packages effectively, and reduce costs.

8. International Shipping Made Easy:

Expanding your reach to international markets can be complex, especially when it comes to shipping. Shipment tracking software simplifies the process by providing support for multiple languages, currencies, and customs regulations. Additionally, Easyship offers pre-negotiated rates with international carriers such as DHL Express, ensuring smooth and cost-effective shipping to customers worldwide.

9. Scalability and Growth:

As your business grows, your shipping needs will evolve. Shipment tracking software is designed to scale with you. Choose a platform that offers flexible features and integrations to accommodate your expanding operations and changing requirements. This prevents the need for platform switching down the line and ensures seamless growth for your business.

10. Competitive Advantage:

In today's competitive eCommerce landscape, offering exceptional customer service is essential. Shipment tracking software empowers you to deliver a superior shipping experience by providing real-time updates, reducing lost packages, transparency, and convenience. This sets you apart from competitors and gives you a valuable edge in attracting and retaining customers.

What is a Container Tracking System?

For businesses that deal with large volumes of goods shipped in containers, container tracking systems (CTS) become even more crucial. These specialized platforms go beyond the standard package tracking features, offering a comprehensive insight into the whereabouts and status of your containerized cargo throughout its journey with freight forwarders.

Think of a CTS as the GPS for your shipping containers. It utilizes various technologies like GPS, RFID tags, and satellite communication to pinpoint the location of your container at any given moment. This data is then translated into a user-friendly interface to track shipments, providing you with:

• Real-time location updates: Know exactly where your container is, whether it's on a ship, truck, or at a terminal
• Estimated arrival times (ETAs): Get accurate predictions for when your cargo will reach its destination, allowing for better planning and inventory management
• Event notifications: Receive real-time alerts for key events like loading, unloading, customs clearance, and potential delays
• Route visibility: Track the entire journey of your container, including planned and actual routes, providing better transparency and risk assessment
• Temperature and condition monitoring: For sensitive cargo, some CTS offer options to monitor temperature and other environmental conditions within the container, ensuring product integrity

Benefits of using a Container Tracking System:

• Increased efficiency: Optimize logistics planning and improve overall supply chain visibility
• Reduced costs: Minimize delays and demurrage charges by proactively addressing potential issues
• Enhanced security: Gain peace of mind knowing your cargo is secure and trackable throughout its journey
• Improved customer service: Provide accurate and timely updates to your customers about their shipments
• Data-driven decisions: Leverage historical data and insights to optimize your shipping strategies and routes

Who can benefit from a Container Tracking System?

CTS are particularly valuable for businesses involved in:

• International trade: Manage complex overseas shipments with clear visibility and control.
• High-value goods: Ensure the safety and security of valuable cargo throughout its journey.
• Temperature-sensitive products: Monitor conditions and prevent spoilage or damage.
• Large volumes of shipments: Gain efficient oversight and control over numerous containers.

Investing in a container tracking system can significantly improve your logistics operations, offering valuable insights, enhanced security, and ultimately, a competitive edge in today's globalized market.

How to Offer the Best Package Tracking for Your Customers

Providing exceptional package tracking is no longer just a perk – it's a fundamental expectation for eCommerce customers. In today's competitive landscape, offering clear, convenient, and informative tracking can significantly impact customer satisfaction, brand loyalty, and repeat business. But how do you go beyond the basics and deliver truly best-in-class package tracking? Here are some key strategies:

1. Integration and Automation:

• Seamless integration: Ensure your tracking system is seamlessly integrated with your eCommerce platform, order management system, and logistics service providers. This automates data flow and eliminates manual errors, providing real-time updates without any lag
• Automated notifications: Set up automated email and SMS notifications to keep customers informed about key milestones in their shipment's journey, including shipment confirmation, shipping labels generated, out for delivery, and delivered
• Proactive alerts: Offer proactive notifications for potential delays, exceptions, or missed deliveries, empowering customers to take action if needed

2. Transparency and Customization:

• Branded tracking page: Create a branded tracking page that reflects your brand identity and offers a familiar, user-friendly experience for customers
• Multiple tracking options: Allow customers to track their packages through various channels, including your website, email, mobile app, and social media
• Detailed tracking information: Provide comprehensive information beyond just location, including estimated delivery date, delivery status, recipient information, and package weight
• Customization options: Give customers the ability to set delivery preferences, manage notifications, and track multiple packages simultaneously

3. Value-Added Services:

• Estimated delivery window: Offer more specific delivery windows instead of just dates, giving customers a clearer picture of when to expect their package
• Proof of delivery: Provide options for proof of delivery, such as photos or signatures, increasing trust and transparency
• Returns management: Integrate your tracking system with your return process, allowing customers to easily initiate and track returns through the tracking page.
• Post-delivery feedback: Collect feedback from customers after delivery to understand their experience and identify areas for improvement

4. Communication and Support:

• Clear and concise communication: Use clear and concise language in all tracking notifications and updates, avoiding technical jargon
• Multi-lingual support: Offer multi-lingual tracking information and customer support to cater to a global audience
• Responsive customer service: Ensure your customer service team is well-equipped to answer inquiries about package tracking and proactively address any issues

5. Technology and Partnerships:

• Invest in reliable technology: Choose a robust and reliable tracking software that can handle your volume of shipments and offer the features you need
• Partner with leading carriers: Collaborate with carriers known for their tracking accuracy and real-time information to provide the best possible experience
• Explore innovative solutions: Stay informed about emerging technologies like AI and machine learning that can enhance tracking capabilities and data insights

Remember, offering the best package tracking is an ongoing process. By continuously evaluating your tracking experience, gathering customer feedback, and embracing new technologies, you can ensure your customers stay informed, empowered, and ultimately, satisfied with their purchase journey.

Boost Customer Satisfaction with Transparent Shipping at Every Step

Tired of frustrating tracking experiences for your customers? Easyship offers a powerful solution that keeps them informed and engaged, from checkout to delivery. Ditch generic updates and confusing processes – give your customers the visibility and control they crave.

Here's how Easyship helps:

• Automated Notifications: Never leave customers in the dark. We automatically send timely updates via email, SMS, or within your store, keeping them informed every step of the way
• Dedicated Tracking Pages: Create a branded, personalized experience with dedicated tracking pages that showcase your logo, colors, and messaging. No more generic carrier pages!
• Custom Branding: Make your mark! Seamlessly integrate your branding into emails, landing pages, and even packing slips for a cohesive and professional customer experience
• Global Reach: No matter where your shipments travel, Easyship has you covered. We deliver comprehensive tracking for all couriers, to any destination. Say goodbye to tracking dead ends!

The benefits?

• Reduced customer service inquiries: Clear, real-time updates minimize confusion and frustration, freeing up your team for more complex issues.
• Increased customer satisfaction: Transparency builds trust and confidence, leading to happier customers and repeat business.
• Enhanced brand perception: Showcase your professionalism and attention to detail with a seamless, branded tracking experience.
• Effortless scalability: As your business grows, Easyship's global reach and automated features effortlessly adapt to your needs.

Don't settle for the ordinary. Give your customers the tracking experience they deserve. Start your free trial with Easyship today!

Reduce eCommerce Customer Service Representatives Workload

Effective customer service representatives (CSRs) can be crucial for any successful eCommerce business. But let's face it, manually tracking down shipment details can be a time-consuming and frustrating task, both for them and your customers.

Here's how shipment tracking software can significantly reduce your CSRs' workload and free them to focus on what matters most: building relationships and delivering exceptional customer service.

Reduced Inquiries:

• Real-time updates: Customers can track their shipment process independently, eliminating the need for them to contact CSRs for basic status updates
• Proactive notifications: Automated email and SMS alerts keep customers informed of key milestones, reducing inquiries about delays or missed deliveries
• Self-service portal: A dedicated tracking portal empowers customers to manage delivery preferences, track multiple packages, and initiate returns without needing CSR assistance

Increased Efficiency:

• Automated data entry: Eliminate manual data entry of tracking information, freeing up valuable time for CSRs to focus on complex inquiries
• Bulk actions: Perform tasks like generating shipping labels or sending notifications to multiple customers at once, streamlining workflows
• Centralized information: All shipment details are readily available in one platform, eliminating the need to search through multiple systems

Improved Accuracy:

• Real-time data: Access accurate and up-to-date tracking information, reducing the risk of providing incorrect or outdated information to customers
• Automated alerts: Proactive notifications about potential issues like delays or exceptions allow CSRs to address them promptly and proactively
• Historical data: Analyze past tracking data to identify trends and improve overall shipping performance, leading to fewer customer inquiries in the long run

Enhanced Customer Satisfaction:

• Empowered customers: Customers feel more in control and informed about their shipments, leading to increased satisfaction
• Reduced stress: Fewer inquiries and faster resolution times translate to a more positive customer experience
• Improved brand perception: Demonstrating a commitment to transparency and proactive communication builds trust and loyalty

In conclusion, shipment tracking software is not just a convenience for customers, but strategic software solutions that empower your CSRs, while optimizing your customer service operations. By reducing inquiries, boosting efficiency, and improving accuracy, you can free up your team to focus on what they do best – delivering exceptional service that keeps your customers happy and coming back for more.

Find the Cheapest Way to Send a Package with Easyship

Easyship is the top shipping and logistics company working with a network of over 250 couriers worldwide. This has put us in a position to negotiate some of the best shipping discounts with leading couriers, and we can help you reduce your shipping expenses by up to 91%.

Some of our major discounts include the following:

We also offer a range of easy-to-use shipping tools, to help streamline your shipping experience and delight your buyers. Popular features include:

• Comparison Tool: With our courier comparison tool, you can compare the different shipping services offered by each courier, allowing you to choose your cheapest way to ship based on other factors, not just the cost
• Insurance: To help keep your packages safe in transit, Easyship offers you insurance up to $10000
• Tracking: From custom-branded tracking emails to automatic message alerts, Easyship helps you maintain package visibility with your buyers throughout the delivery process
• Shipping Rate Calculator: You can use our shipping rate calculator to compare shipping rates from different carriers