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Author Clock
Learn how Author Clock streamlined fulfillment to 10,000+ orders globally with Easyship, reducing shipping costs and enhancing backer satisfaction through flexible, automated logistics solutions.
Learn how Author Clock streamlined fulfillment to 10,000+ orders globally with Easyship, reducing shipping costs and enhancing backer satisfaction through flexible, automated logistics solutions.
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Founded by Jose Cardona, Author Clock is a unique literary-inspired timepiece that brings each minute of the day to life with real quotes from classic and modern literature. Launched on Kickstarter with ambitious goals for international fulfillment, the innovative concept resonated strongly with backers, leading to rapid growth and a feature in the prestigious MoMa Design Store.
To tackle logistical challenges and meet high backer expectations, Author Clock leveraged Easyship’s flexible shipping options with Easyship Collect and seamlessly scaled its operations to over 10,000 orders while keeping costs low and backers satisfied. The brand continues to expand its global reach, positioning itself as both a literary treasure and a statement home decor piece.
From the beginning, Jose faced the challenge of managing international shipping costs while keeping his backers informed and happy. Initially, air freight was the primary method of fulfillment from Hong Kong, which ensured faster delivery but led to higher shipping costs for backers. The shipping cost, in some cases, became a major concern for customers.
"Many customers felt shipping was expensive. Shipping directly from Hong Kong worldwide has costs, as it’s quite fast shipping, but it’s not like USPS Ground Advantage."
Jose Cardona, Author Clock, Founder
Adding to the challenge, production delays meant backers faced extended waiting periods, raising expectations for more flexible and economical shipping options.
Easyship Collect became a key part of Author Clock’s strategy, giving Jose the ability to offer a more affordable, slower shipping option to his backers. By working with Easyship to conduct a customer survey, Jose identified a strong demand for alternative shipping methods. As a result, Author Clock introduced a lower-cost ocean freight option, sent to the US, alongside the premium air freight choice from Hong Kong.
“What we ended up doing was asking our manufacturer to send over a batch of clocks via ocean freight. Many customers were happy to wait an extra six weeks to save on shipping."
Jose Cardona, Author Clock, Founder
This strategic adjustment allowed customers to choose between two tiers:
The impact was immediate. Backers appreciated the choice, with many opting for the economical ocean shipping to save on costs.
Streamlined Fulfillment with Automation and Scalability
Beyond flexibility, Easyship’s automated shipping process significantly improved efficiency for Author Clock’s daily operations. Easyship’s integration streamlined order processing, allowing the team to handle thousands of orders with ease.
“In the backend, Easyship creates an order, calculates the best rate, and handles everything without us having to intervene. We just check everything in the morning and push several dozen shipments out each day.”
Jose Cardona, Author Clock, Founder
This automation enabled Author Clock to process over 10,000 shipments, with backers seamlessly receiving tracking information and timely updates. Easyship’s scalability also proved essential as the company grew, maintaining smooth operations regardless of order volume.
Data-Driven Insights: Optimizing Strategy with Easyship’s Analytics
For a data-driven founder like Jose, Easyship’s analytics dashboard was invaluable. Through Easyship, he could track shipping history, return rates, and order destinations, empowering him to optimize logistics and address issues proactively.
“I love having a history of my shipments with Easyship. I can slice and dice the data however I want, from day one until now. It’s great.”
Jose Cardona, Author Clock, Founder
The platform’s data insights also allowed Author Clock to monitor backer satisfaction more effectively by addressing shipping-related concerns before they could escalate.
Successful Fulfillment and Future Growth
With Easyship, Author Clock successfully delivered over 10,000 orders to backers across the US and Canada. The implementation of Easyship Collect enabled the company to meet varied backer expectations while significantly reducing shipping costs. This collaborative approach also improved communication and provided transparency, addressing backer concerns about fulfillment timelines.
Moving forward, Jose plans to expand Author Clock’s operations internationally, with Easyship remaining central to his logistics strategy. The company also plans to leverage Easyship Collect for future crowdfunding campaigns, giving backers more control over delivery speed and cost.
“Easyship’s flexibility and automation were critical in helping us scale our operations seamlessly, and we look forward to continuing with Easyship as we grow globally.”
Jose Cardona, Author Clock, Founder
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