International eCommerce Shipping: Easyship Guide

Global eCommerce sales are forecast to surge dramatically by 2026, exceeding $8 trillion and representing a significant 56% increase since 2021. This rapid expansion in international markets opens up promising avenues for growth for both established and emerging eCommerce businesses.

While global eCommerce has huge opportunity, international shipping can leave even the most experienced in domestic shipments with new challenges. This comprehensive guide will equip you with the knowledge and tools to start effectively shipping internationally. Creating a delivery experience your customers love, no matter their location.

Why Go Global? The Benefits of Effective International Shipments

For many businesses, the prospect of international shipping can be daunting. Yet, mastering the art of delivering your products across borders unlocks a range of benefits, propelling your brand to new heights and solidifying your position in the global marketplace.

Let's explore the compelling reasons why effective international shipments can transform your business:

1. Exponential Growth and Market Expansion:

• Unleash a Vast Customer Base: Domestic markets, while valuable, are limited. Starting to offer international shipping opens doors to a global audience, exponentially increasing your potential customer base. Imagine reaching billions of new customers, untapped markets teeming with potential and multiplying your revenue streams beyond your wildest dreams
• Diversification and Resilience: International operations spread your eggs across multiple baskets. Economic downturns or local market fluctuations in one region won't cripple your entire business. By diversifying your revenue streams across diverse geographies, you create a more stable and resilient business model, weather economic storms with greater ease, and ensure long-term sustainability

2. Brand Recognition and Market Domination:

• Become a Global Powerhouse: Effective international shipping elevates your brand image. You'll be seen as a leader in your niche, operating on a global stage, and attracting new customers who value international recognition and prestige. This can give you a significant competitive edge and help you establish your brand as a dominant force in the market
• Increased Brand Loyalty: Delivering exceptional international shipping experiences fosters customer loyalty and trust. When you go the extra mile to ensure smooth and timely deliveries across borders, your customers appreciate the effort and become more invested in your brand, leading to repeat business and positive word-of-mouth recommendations

3. Enhanced Innovation and Learning:

• Exposure to New Ideas and Trends: Operating in diverse markets exposes you to new cultures, consumer preferences, and industry trends. This can spark innovative ideas, inspire new product lines, and help you adapt your offerings to cater to a wider range of audiences. This constant influx of fresh perspectives can keep your business vibrant and innovative, driving growth and staying ahead of the curve
• Improved Operational Efficiency: Mastering international shipping challenges demands streamlined processes, efficient logistics, and a deep understanding of global regulations. This knowledge and expertise can be applied to optimize your domestic operations as well, leading to increased efficiency, cost reduction, and improved overall business performance

4. Competitive Advantage and Market Differentiation:

• Stand Out from the Crowd: With many businesses hesitant to venture overseas, effectively navigating international shipping sets you apart from the competition. You'll be seen as a proactive and adaptable company, capable of catering to a global audience. This differentiation can attract new customers, secure valuable partnerships, and give you a distinct edge in the marketplace.
• Unlock New Niche Markets: International shipping opens doors to niche markets that might be underserved or overlooked by domestic competitors. By identifying and catering to these niche markets, you can tap into untapped potential, establish yourself as a leader in a specific segment, and enjoy greater profit margins with reduced competition.

Effective international shipping isn't just about delivering packages; it's about building a global brand, establishing a loyal customer base, and solidifying your position as a market leader.

By embracing the challenges and seizing the opportunities, you can unlock a world of possibilities and propel your business to new heights of success. So, take the plunge, conquer the global market, and watch your brand flourish on the world stage!

Cheapest Way to Ship Internationally

For this example, we will compare rates from the US to popular eCommerce markets worldwide. To get the best rates from top couriers, we will use the free Easyship Shipping Calculator to compare over 550+ shipping solutions, from over 250+ couriers worldwide.

Shipping to China

With the Chinese eCommerce market forecast to be worth over $2.14 Tillion by 2028, China is one of the biggest potential markets in the world. To compare rates from the US to China, in the example below, we included a 2LB package shipped from New York to Shanghai.

The cheapest way to ship products internationally to China is SF Express - Economy Express, with a total cost of $14.28 and a delivery time of 9-13 working days, offering basic tracking.

The best value option could be considered Passport - Priority Delcon, which costs $34.52 and provides regular tracking, with a relatively quick delivery time of 7-12 working days, balancing cost, speed, and tracking quality.

The fastest shipping option is UPS Worldwide Saver®, with an expedited delivery time of just 2 working days and excellent tracking, though it is also one of the more expensive options at $44.38.

Shipping Options

Shipping to the United Kingdom

The United Kingdom has the most advanced eCommerce market in Europe, with nearly 60 million shoppers making purchases online in 2023. This 2LB international shipment example from New York to London, the cheapest option is Asendia - e-PAQ Plus, costing $5.20 with a delivery time of 6-8 working days and regular tracking.

The best value option could be considered Aramex - Parcel, which has a total cost of $30.30, offers basic tracking, and promises a swift delivery time of 5-8 working days, providing a good balance between cost, speed, and tracking quality.

The fastest shipping options are UPS Worldwide Saver® and UPS Worldwide Express®, both offering delivery in just 2 working days with excellent tracking, but they are among the more expensive choices at $40.76 and $45.87.

Shipping Options

Shipping to Japan

The cheapest option in this example for a 2Lb package from New York to Tokyo is Flat Export, priced at $20.88, with a delivery time of 10-13 working days and limited tracking.

The best value option might be Asendia - Epaq Select, costing $40.13, offering regular tracking, and promising a faster delivery time of 4-9 working days, which provides a good compromise between speed, tracking, and cost.

The fastest options are UPS Worldwide Expedited® and UPS Worldwide Saver®, both delivering in just 2 working days with excellent tracking, though they are more expensive, costing $40.17 and $42.30.

Shipping Options

Shipping to Canada

In this example below for a 2Lbs package from New York to Toronoto the cheapest option is Flat Export, with a cost of $16.88 and a delivery time of 9-13 working days, offering limited tracking.

The best value option might be GlobalPost - Economy, which costs $24.90, has a relatively fast delivery time of 3-6 working days, and provides basic tracking, balancing cost, speed, and tracking features.

The fastest shipping options are UPS Worldwide Saver® and UPS Worldwide Express®, both offering delivery times of just 1 working day. While both have excellent tracking, they are more expensive, priced at $32.15 and $36.35.

Shipping Options

Challenges for International Shipping

While the rewards of international eCommerce are undeniable, the journey isn't without its obstacles. Let's tackle the most common challenges faced by SMBs and equip you with practical solutions:

High Costs vs. Domestic Shipping

International shipping can be significantly pricier than domestic. However, you can avoid this by:

• Comparing and Partnering: Research and compare quotes from multiple shipping carriers to find the most competitive rates. Negotiate volume discounts if your business generates high shipping volumes
• Optimizing Packages: Rethink packaging sizes and materials to minimize weight and dimensions, thereby reducing shipping costs
• Utilizing Fulfillment Services: Consider partnering with international fulfillment centers strategically located near your target markets. This can significantly reduce shipping distances and associated costs

Complex Processes When Shipping Overseas

Customs regulations, documentation requirements, and prohibited items can make international shipping an administrative nightmare compared to domestic shipping. However, you can streamline the process by:

• Partnering with Experts: Consider using a shipping platform to automate shipping label and documentation generation
• Utilizing Technology: Invest in automated shipping solutions that handle paperwork, track shipments, and provide real-time updates
• Becoming Familiar with Regulations: Research and understand the specific customs requirements of the importing country. Knowing the rules minimizes delays and reduces the risk of shipment seizure

Inefficient Operations

Managing multiple couriers and tracking international shipments can be a logistical headache, even when you ship domestically. To improve efficiency:

• Consolidate Your Providers: Partner with a single shipping platform that offers access to multiple carriers and simplifies shipment management
• Embrace Automation: Integrate shipping software with your eCommerce platform to automate tasks like label generation, order fulfillment, and tracking updates
• Track Packages Proactively: Use real-time shipment tracking tools to proactively address any delays or issues and keep your customers informed

Choosing the Right Carrier

Selecting the ideal carrier for your shipping needs can be daunting. Consider these factors:

• Price: Compare shipping rates and negotiate volume discounts where applicable
• Speed: Prioritize delivery speed if your products are time-sensitive
• Reliability: Choose a carrier with a proven track record of on-time deliveries and minimal damage
• Destination Coverage: Ensure the carrier delivers to your target markets seamlessly
• Additional Services: Consider offering value-added services like express delivery, tracking, or insurance based on your customers' needs and your budget

Integration with eCommerce Platforms

Seamless integration with your existing eCommerce platform is crucial for smooth international shipping operations. Ensure your platform:

• Connects with Multiple Carriers: Choose a platform that offers integrations with a wide range of shipping providers for flexibility
• Automates Label Generation: Generate shipping labels automatically directly from your platform to save time and reduce errors
• Offers Real-time Tracking: Provide your customers with real-time shipment updates and allow them to track their orders directly from your store to the final destination

Satisfye Case Study: International eCommerce Shipping Success

When the company started in early 2018, it began as a passion project of a lifelong gamer who was looking for better quality accessories for the Nintendo Switch. Soon, after testing his proto-type on Amazon, the founder went all in and launched his Kickstarter campaign.

After a successful campaign, Satisfye needed to successfully transition from fulfilling their crowdfunding backers to full-fledged international eCommerce.

The growing online store was able to effectively cut its fulfillment costs and expand globally. Processing over 60,000 orders to 80+ countries, leading to a 35% increase in annual orders. This effective growth was achieved by integrating with Easyship. Catherine Whittaker, COO of Satisfye, breaks it down best:

“Easyship totally got us. They supported us as we outgrew our current fulfillment centers and even helped us renegotiate rates. The team has worked with growing brands in multiple geographies and knew what we needed.”

Results:

• Revenue: 35% Increase in Sales
• Yearly Cost Reduction: $60K Saved on Shipping
• Operations: 6.5x Efficiency in Operations

Easyship: Cheapest Way to Ship Internationally

Easyship is the leading international shipping and logistics company, operating with a vast network of over 250 couriers spanning the globe. Our extensive reach empowers us to negotiate exceptional shipping discounts with top-tier couriers, resulting in remarkable savings of up to 91% on your shipping expenses.

Check out some of our favorite profit-boosting discounts today:

• Save up to 89% on USPS Priority Mail
• Save up to 50% on UPS® Ground
• Save up to 76% on UPS Worldwide Saver®
• Save up to 85% on USPS Ground Advantage
• Save up to 91% on DHL eCommerce
• Save up to 65% on USPS First Class Package

At Easyship, we're dedicated to simplifying international shipping, helping you grow your online store and create a delivery experience customers love. Find exclusive discounts and create a delivery experience customers love with these market-leading tools:

• Insurance: Peace of mind is crucial when shipping. We offer insurance coverage of up to $10000, ensuring your valuable packages are protected during transit
• Tracking: From custom-branded tracking emails to automatic message alerts, Easyship helps you maintain package visibility with your buyers throughout the delivery process
• Shipping Rate Calculator: Effortlessly compare prices from over 550+ courier solutions, ensuring you always choose the most cost-effective shipping option

The shipping rates displayed on the Easyship blog are for informational purposes only and may not be accurate at the time of shipping. Easyship does not warrant or guarantee the accuracy, completeness, or timeliness of any shipping rates displayed on the blog.